Local Search Is Changing
The search engine landscape is getting more competitive. In the past, you just need to optimize your site a little more than your online competitors. However, now everyone is optimizing their sites, some a lot. So, to maintain leadership in local rankings you need a site that not only need to meet all of Google's Core Web Vitals, but exceed them.
The biggest issue we see is with WordPress sites. While it can be a good development platform, they are usually built out by designers that don't understand basic HTML coding. Thus, many sites are nearly impossible to optimize properly.
The obvious fix is to build out a site in pure HTML coding. One company to consider is DynoWebsites
Their sites meet all current Google requirements and are easy to optimize.
To see how your website performs check out the free tools provided by Google

